Centre for Marketing Analytics and Forecasting member publishes new book
Centre for Marketing Analytics and Forecasting (CMAF) member Dr Stephan Kolassa together with his colleagues, Bahman Rostami-Tabar and Enno Siemsen has published a book "Demand Forecasting for Executives and Professionals".
It provides a detailed explanation of forecasting principles and approaches aiming at practitioners that might not have a statistics or analytics background.
The book is available and will be available in print later this year, published by Routledge.
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