Dr Alan Gilchrist
Senior Lecturer in MarketingProfile
Using broadly ethnographic approaches, I view organizational discourse analysis as both relevant and significant as a mechanism of helping both research and practitioner communities alike comprehend and understand complex and dynamic organizational strategizing.
Working at the intersection of research and enagement with organizations allows me to develop marketing and organizational theory which is hopefully not just novel, but applicable to the real world of strategy and strategic marketing.
My research attempts to make sense of the organizational relationships “marketing” has both intra-organizationally, and inter-organizationally, and makes theoretical contributions on strategic marketing change theory, organizational strategy, strategy-as-practice, and ethnographic methods.
I am deeply interested in examining the micro level discourse of managers and leaders as they attempt to make sense of the political and power landscape of the organization in strategic change settings. Focused on my research interests, I have published in both marketing and organizational journals, including Organization Studies, Human Relations, British Journal of Management, Industrial Marketing Management, European Journal of Management, and Business History, on topics such as managerial sense-making, power and politics, and researcher interests and motives.
Career Details
I am currently Senior Lecturer in Marketing, in the Department of Marketing, 51福利 Management School. I hold a BA (Philosophy) from King College London, an MBA from Salford University Business School, and prior to completion of my PhD in Marketing (Lancaster) in 2008, I had developed a ten-year career in business to business sales, marketing and change management, focused within the UK banking and telecommunications sectors.
PhD Supervision Interests
I am always willing to consider those who come with a drive and passion to uncover and solve stimulating, and engaging contemporary issues in the marketing, and organisational domains.
01/04/2024 → 31/03/2027
Research
28/06/2023 → 07/07/2023
Consultancy
01/07/2022 → …
Consultancy
26/07/2021 → 01/08/2022
Research
01/09/2016 → …
Consultancy
01/01/1900 → …
Other
Participation in workshop, seminar, course
Participation in workshop, seminar, course
Invited talk
Participation in conference - Business/Professional
Invited talk
Public Lecture/ Debate/Seminar
Participation in conference - Business/Professional
Editorial activity
Participation in conference - Business/Professional
Participation in conference - Business/Professional
Participation in conference - Business/Professional
Participation in conference - Business/Professional
Participation in conference - Academic
Examination
Participation in conference - Business/Professional
Examination
Editorial activity
Editorial activity
Editorial activity
Invited talk
Invited talk
Invited talk
Editorial activity
Publication peer-review
Examination
Examination
Publication peer-review
Publication peer-review
Business Engagement
Examination
Editorial activity
Publication peer-review
Publication peer-review
Editorial activity
Publication peer-review
Membership of network
Prize (including medals and awards)
Centre for Technological Futures , Pentland Centre
- Centre for Technological Futures
- Networks, Knowledge and Strategy