Dr Mike Ryder
Lecturer in MarketingResearch Overview
My interdisciplinary research sits at the intersection between literature, philosophy, history, technology studies and social science. I also conduct practice-based research relating to digital marketing and reflective practice / work-based learning.
I am particularly interested in the impact of new technologies, and the philosophical relationship between humans and machines.
Keywords: biopolitics, technology, consumption, science fiction, robots, AI, drones, ethics, war.
Career Details
Prior to my life as an academic I worked as a content writer in the video games industry, and professional ghostwriter in the healthcare sector. More recently, I have worked in digital communications and marketing at various HE institutions including Lancaster, UCLan and CCCU.
Current Teaching
I am a Senior Fellow of Advance HE (SFHEA). I am also Programme Director of our new MSc Digital and Social Media Marketing.I currently teach on the following modules:
- MKTG101: Introduction to Marketing
- MKTG232: Advertising
- MKTG233: Digital Marketing
- MKTG234: Social Media (module leader)
- MKTG411: Digital Marketing (module leader)
- MKTG421: Digital Marketing (module leader)
I am also Academic Tutor for x2 cohorts of students studying BSc Marketing & Design and BSc Advertising & Marketing, and supervise various student projects on our MSc programmes.
Qualifications
- PGCAP
- PhD: 'Citizen Robots: Biopolitics, the Computer and the Vietnam Period'
- MA English – Distinction
- BA (Hons) English with Creative Writing – 1st
- A-levels: Maths, Physics, History, Business and Economics, Government and Politics, General Studies
- AS-levels: English, Sociology, Film Studies
Web Links
My personal website can be found at .
I am also Director at Mental Capacity Ltd – a .
PhD Supervision Interests
I am happy to supervise Marketing projects in the field of digital marketing, new technologies (e.g. AI) and ethics. I am also happy to supervise across disciplines in fields related to science fiction, philosophy, and work-based learning / reflective practice.
01/12/2023 → 30/11/2024
Research
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Consultancy
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Other Membership
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Symposium
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Business Course/Training
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Public Lecture/ Debate/Seminar
Public Lecture/ Debate/Seminar
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Invited talk
Public Lecture/ Debate/Seminar
Membership of board
Consultancy
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Consultancy
Other Membership
Participation in workshop, seminar, course
Participation in conference -Mixed Audience
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Oral presentation
Oral presentation
Invited talk
Invited talk
Oral presentation
Oral presentation
Oral presentation
Participation in conference -Mixed Audience
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Member of an organisation
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Oral presentation
Participation in workshop, seminar, course
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Participation in conference -Mixed Audience
Participation in workshop, seminar, course
Participation in conference -Mixed Audience
Prize (including medals and awards)
- Centre for Consumption Insights
- Centre for Scholarship and Innovation in Management Education
- Lancaster Intelligent, Robotic and Autonomous Systems Centre
- LIRA - Society and Human Behaviour
- Security Lancaster
- Security Lancaster (Behavioural Science)