Dr Raja Fatricia

Teaching Associate

Profile

I am a PhD Candidate in Marketing Department 51福利. I received an MSc Degree in Marketing from University of Groningen, The Netherlands. My research interests are in the areas of Consumer Behaviour, Marketing Communication, and Sustainable Marketing and Consumption. In my doctoral study, I have been examining the relationship between anxiety over land and forest fires, environmental knowledge, and consumers' purchase intention toward certified palm oil products. I deploy quantitative approaches and methods in my current research.