Dr Yingnian Tao
Senior Research Associate - Reimagining Research PracticesProfile
I identify myself as a sociolinguist. I have a keen interest in exploring the intricate connections between culture, media, politics, and the environment. The subjects I investigate within these intersections encompass pragmatics, conversation analysis, and corpus linguistics. My primary research methods include interactional pragmatics, which integrates pragmatic and conversation analytic approaches (see and ), and corpus linguistics, focusing on keywords, collocation analysis, and concordance analysis (see insightful papers by , ).
Current Post-doc Project - Reimagining Research Practices
In this Wellcome Trust funded project, we look at the pillars of research culture: sustainability, ethics, and inclusion. We will examine the behaviour change at 51福利 and other comparator universities.
Strand 1: Interruption in Everyday and Political Settings
My primary research focus centres on the phenomenon of interruption (doesn’t mean I am a fan of interrupting others in real life though). The act of talking over others, a facet of interruption, unfolds as a natural interplay shaped by cultural, power, gender, and identity dynamics. My revealed that Chinese speakers frequently employ interruptions in conversations as a means to demonstrate engagement, solidarity, and to support the positive face of their conversational counterparts. This aligns with the concept of high engagement conversational styles elucidated by Professor Tanne Deborah in her influential works on interruption within the context of New York Jews.
Currently, my exploration of interruption extends to the analysis of broadcast interviews and presidential debates within political settings. A notable example is the presidential debates between Donald Trump and Joe Biden three years ago, where Trump's communication style was characterized by frequent interruptions, making it challenging for viewers to discern the substance of his messages. Trump doesn’t talk, he
My specific interest lies in investigating alleged media bias through a meticulous examination of interruptions initiated by both interviewers and interviewees in mainstream Western media outlets. This research initiative is prompted by my observation of netizens' expressions on Chinese social media platforms (see my on how netizens adopt innovative linguistic strategies to criticise public figures, it is Top 3 most cited article in Discourse & Society in recent 3 years). There is a prevalent sentiment that Western media display a substantial bias against China. Netizens often assert that interview hosts manipulate conversations by consistently interrupting guests whose perspectives diverge from the media's negative narrative about China.To empirically test this perception, I am conducting a pilot study analysing interruptions in political interviews.
Strand 2: Sustainability Discourse
This line of research is motivated by my personal interest. I work with Mark Ryan, who is an environmental marketing researcher with extensive experience in calculating the carbon impact of fashion firms through life-cycle analysis. In the context of global warming (yes, I assume the recent stormy weather across the UK counts), major brands and corporations worldwide are responding to climate change by incorporating sustainable development practices to varying extents. These entities market their commitment to sustainability, emphasising social and environmental dimensions. However, some engage more in greenwashing than genuine commitment, as detailed in my paper currently under review.
Moving forward, my aim is to delve into the sustainability marketing discourse prevalent in everyday life. This includes analysing green texts on product packaging that highlight the sustainability of the product or brand, exemplified by statements like "To help support our planet, this box uses more earth-friendly materials" from Clarks.
Current Teaching
Seminars:
LING103 Linguistics
LING237 Pragmatics
Lecture
LING237 Pramgatics (week 10 on interruptions)
Selected Publications
Tao, Y. 1/09/2021 In: Discourse and Society. 32, 5, p. 622-638. 17 p.
Journal article
Tao, Y. 17/05/2020
Poster
Tao, Y. 07/2019
Abstract
Tao, Y. 17/06/2020
Poster
Tao, Y. 25/09/2018 In: Studies in English Language Teaching. 6, 4, p. 287-311. 35 p.
Journal article
All Publications
01/05/2024 → 30/04/2026
Research
Editorial activity
Editorial activity
Invited talk
Editorial activity
Editorial activity
Editorial activity
Publication peer-review
Publication peer-review
Publication peer-review
Invited talk
Publication peer-review
Publication peer-review
Publication peer-review